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Reach every customer on the channel they actually read
SMSNiti is a Pune-based partner for bulk SMS, WhatsApp, RCS, voice and email. We register your sender, set up your account and help you run every campaign, with plans built around your business.
- Plans built around you
- Help with registration
- Reports for every campaign
What we do
Everything you need to talk to your customers
Pick one service or combine several. Every service page explains how it works, what you need and how to get a quote.
Bulk SMS
Promotional, transactional and OTP messages, delivered with reports you can read.WhatsApp marketing
Marketing, utility and OTP messages to customers who opted in.WhatsApp API
Automate replies and notifications from your own systems.RCS messaging
Rich messages with images, carousels and tap-to-act buttons.Voice, IVR and missed call
Bulk voice calls, call menus and missed-call lead capture.Bulk email
Newsletters, offers and transactional email with tracking.The basics
Business messaging in India, explained
Business messaging means sending messages to customers in bulk, from a panel or through an API, on channels such as SMS, WhatsApp, RCS, voice and email. A shop can tell thousands of customers about a sale in minutes. A bank can send a one-time password the moment someone logs in. A clinic can remind patients about tomorrow's appointments.
Short answer: SMSNiti helps Indian businesses send bulk SMS, WhatsApp, RCS, voice and email messages. We guide you through DLT and template registration, set up your account and give you delivery reports for every campaign.
Why registration matters in India
Telecom rules require businesses to register their sender ID and message templates before they can send commercial SMS, and WhatsApp and RCS have approval steps of their own. Without them, messages are blocked. We handle the paperwork with you. Read our DLT registration guide.
Choosing the right message type
Offers go as promotional messages, order updates as transactional messages and login codes as OTP messages. Each has its own rules, and we help you pick the right one.
How it works
From first call to first campaign
Tell us your goal
Share who you want to reach and why. We suggest the right channel mix and a plan that fits your volume.We guide your registration
We help you register your sender ID, templates and brand, so you are not stuck on paperwork.We set up your account
Your panel, API access and contact lists are ready for your first campaign.Send and review
Launch your campaign, then check delivery and responses and adjust the next one.Choose your channel
Which channel for which message?
Most businesses use more than one. Here is a quick guide.
| Channel | Best for | Read more |
|---|---|---|
| SMS | OTPs, urgent alerts and reaching every phone | Bulk SMS |
| Rich campaigns, order updates and conversations | WhatsApp marketing | |
| RCS | Catalogues, bookings and branded cards | RCS messaging |
| Voice | Announcements, reminders and surveys | Bulk voice calls |
| Newsletters, receipts and long-form updates | Bulk email |
Who we help
Businesses across industries
From a single shop to a national brand, these are the sectors we work with most.
Political and elections
Campaigns, rallies and polling information.Real estate
Launches, site visits and follow-ups.E-commerce and retail
Orders, offers and cart reminders.Banking and finance
Alerts, OTPs and reminders.Education
Admissions, notices and fees.Healthcare
Appointments and follow-ups.Hospitality
Bookings, menus and offers.Automobile
Test drives and service reminders.Why SMSNiti
A partner that knows the Indian market
We keep plans simple, answer the phone and tailor each campaign to your business and your customers.
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Experience since 2011: More than a decade of helping businesses plan and run messaging and marketing campaigns.
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Registration handled with you: DLT, sender ID, template and brand approvals explained in plain words.
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Plans built around your volume: You get a quote for what you actually send, not a fixed package.
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One partner for every channel: SMS, WhatsApp, RCS, voice and email under one roof.
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Reports you can read: Delivery and response reports for every campaign.
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People you can reach: Call or WhatsApp our team in Baner, Pune.
Leading brands where they already are
Learn more
Guides and resources
Plain-language help for businesses getting started with messaging.
DLT registration guide
What you need to send SMS in India, step by step.Pricing
What affects the cost of a plan and how to get a quote.Messaging glossary
Sender ID, template, DND, RCS and more, explained simply.FAQs
Answers to the questions we hear most.Questions
Quick answers before you call
Cannot find yours? Call or WhatsApp us and we will answer in plain words.
Bulk SMS is sending the same message to many mobile numbers at once from a panel or API. Businesses use it for offers, alerts, reminders and one-time passwords. See our bulk SMS service.
Yes. Indian telecom rules require every business to register its sender ID and message templates on a DLT platform. We guide you through it. Read the DLT guide.
No. WhatsApp requires customers to have opted in. We help you collect opt-in properly and use approved templates.
RCS is a richer kind of text message with images, carousels and buttons, shown in the default messaging app on supported phones. See RCS messaging.
Promotional SMS markets something, transactional SMS confirms an action the customer took, and OTP SMS carries a one-time code. Each has its own sender ID and templates.
Real estate, retail and e-commerce, banking and finance, education, healthcare, hospitality, travel, automobile and many more. See our industries page.
Our office is at 204, Sapphire Chambers, Suite No. 1136, Baner, Pune, Maharashtra 411045. We serve businesses across India and abroad.
Pricing depends on the channel, message type and volume. See how pricing works or request a quote.
Talk to a messaging expert today
Tell us what you want to send and who to. We will suggest the channel and the plan.
