.png)
Transactional SMS service for alerts customers expect
Transactional SMS is a message triggered by something your customer did: an order, a payment, a booking or a delivery. It confirms or updates that action. Because customers expect it, it can reach them even if they have blocked marketing messages. SMSNiti connects it to your website or app through an API and registers your templates.
Messages are sent the moment your system triggers them, with a delivery report for each one.
- API for automatic sending
- Reaches DND numbers
- Templates registered for you
Overview
What is transactional SMS?
Transactional SMS is an automatic text message sent because of something a customer did, such as placing an order, making a payment or booking an appointment. It gives them information they are waiting for. Banks, online stores, travel companies and clinics all rely on it.
Short answer: Transactional SMS is an automatic message that confirms or updates an action the customer took. It can be delivered to numbers on the DND list, but it must not contain offers or marketing.
Transactional and service messages
Indian rules also define service messages, which are updates for customers who already deal with you. When you register, we help you choose the right template category for each message.
Why it must stay free of promotion
Customers expect transactional messages, which is why they are allowed to reach DND numbers. Adding an offer to one turns it into marketing, and a template that mixes the two can be rejected. Send offers as separate promotional SMS.
What you get
What you get with transactional SMS
Automatic sending
Connect your website, app or CRM through our developer-friendly API so each event sends its own message.Registration guidance
We guide you through DLT registration and template approval.Personalised messages
Merge order numbers, amounts, names and links into each message.Delivery reports
Check delivery in the panel, with reports that are easy to read.Fast hand-off
Messages go out as soon as your system triggers them. Delivery time then depends on the mobile network.Support you can call
Our team helps your developers with integration and your team with templates.How it works
How to set up transactional SMS
Connect your system
Use our API from your website or app, or send from the panel.Register templates
We guide you through approving one template for each type of update.Match events to templates
Each action, such as "order placed", sends its own message.Test
Send test messages to your own number and check how they look.Go live and monitor
Switch on sending and check delivery reports to fix any failed numbers.Templates
Sample transactional SMS templates
A template keeps fixed wording and uses {#var#} for parts that change.
| Use | Sample template |
|---|---|
| Order confirmation | Hi {#var#}, your order {#var#} is confirmed. We will notify you when it ships. |
| Payment received | We have received Rs. {#var#} towards {#var#}. Reference number: {#var#}. |
| Delivery update | Your order {#var#} is out for delivery today. Track it here: {#var#}. |
| Appointment reminder | Reminder: your appointment is on {#var#} at {#var#}. To reschedule call {#var#}. |
Templates contain no offers or marketing text. Your own wording is submitted for approval, and we help you phrase it.
Who uses it
Where businesses use transactional SMS
Order confirmations
Tell customers their order was received and give the order number.Payment and bank alerts
Confirm a payment, a debit or a credit straight away.Delivery updates
Share dispatch, out-for-delivery and delivered notices.Bookings and appointments
Confirm a booking and send a reminder before the visit.Account updates
Renewals, statements and account changes for existing customers.Tickets and registrations
Confirm event, travel or course registrations.Stay compliant
Rules for transactional SMS in India
-
Triggered by the customer: The message must follow an action the customer took or a service they already use.
-
No promotion: Offers and marketing text do not belong in a transactional template.
-
Registered sender ID: The sender name is approved for transactional use in advance.
-
Approved templates: Each type of update has its own approved template with variables.
-
Registered links: Links and callback numbers in templates must be registered first.
-
Reaches DND numbers: Because customers expect these messages, they can be delivered to numbers on the DND list.
Why SMSNiti
Why choose SMSNiti for transactional SMS
-
Developer-friendly API: Clear integration, with our team to help your developers.
-
Template help: We write and submit templates so approval is smooth.
-
Readable reports: See delivery for each message and fix issues quickly.
-
Support after launch: A team in Pune you can call when something needs attention.
Questions
Transactional SMS: frequently asked questions
Transactional SMS is an automatic text message sent because of something a customer did, such as an order, a payment or a booking.
Yes. Messages that confirm a customer's own action can be delivered to numbers on the DND list. They cannot carry offers or marketing.
Service messages are updates for customers who already deal with you. When you register, we help you choose the right template category.
No. Mixing promotion into a transactional template is not allowed and can get the template rejected. Send marketing as a separate promotional message.
It is sent when your system triggers it. After that, delivery time depends on the mobile network and the phone.
Yes. Your business, sender ID and each message template are registered before you can send. We guide you through it in our DLT guide.
Yes. Our API lets your website, app or CRM send messages automatically when events happen.
Pricing depends on your message volume. Request a quote and we will suggest a plan.
Talk to a messaging expert today
Tell us what you want to send and who to. We will suggest the channel and the plan.
