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Promotional RCS: offers customers can act on with one tap
Promotional RCS turns an offer into a visual card: a product photo, a headline, a short description and buttons such as Buy now or Book a visit. It appears in the default messaging app on supported phones, under your verified brand name. SMSNiti helps you register your brand, design the cards and send campaigns with delivery and read reports.
For customers whose phones do not support RCS, we can plan an SMS back-up.
- Images and carousels
- Buy now and Book buttons
- Verified brand name
Overview
What is promotional RCS?
Promotional RCS is marketing sent over RCS, the richer successor to SMS. Instead of a line of text and a link, the customer sees a branded card with an image, a title and tappable buttons. A single message can also hold a carousel of products that the customer swipes through.
Short answer: Promotional RCS sends marketing offers as rich cards with images, carousels and buttons in the default messaging app on supported phones, under a verified brand name.
RCS compared with promotional SMS
A promotional SMS reaches every phone but is plain text. RCS is more engaging where it is supported. Many brands send RCS first and use SMS as a fallback, so every customer gets the message.
Consent still applies
Promotional RCS is marketing, so it goes only to customers who agreed to receive it. We help you keep a clear record of permission and make it easy to opt out.
What you get
What you get with promotional RCS
Rich cards
A picture, headline, short text and buttons in a single message.Product carousels
Show several products or offers that customers swipe through.Action buttons
Buy now, Book a visit, Call us or Open map in one tap.Verified brand
Your brand name and logo appear, which builds trust.SMS back-up
Plan a text version for phones that do not support RCS.Reports
See delivered, read and tapped results for each campaign.How it works
How to send a promotional RCS campaign
Share your campaign goal
Tell us what you are promoting and who should see it.Register your brand
We help you register as a verified sender with your name and logo.Design the card
Choose the image, headline, text and buttons. We submit the template for approval.Preview and test
Check the card on supported phones before the full send.Send and measure
Launch, review delivery, reads and taps, and refine the next campaign.Who uses it
Where businesses use promotional RCS
Retail sales
A carousel of discounted products with a Shop now button.Real estate launches
Project photos, key facts and a Book a site visit button.Automobile
New model cards with Book a test drive and Call dealer buttons.Restaurants and hotels
Menu or package cards with Reserve a table buttons.Events
Invitations with date, place and an RSVP button.Education
Admission campaigns with a Request a callback button.Stay compliant
Rules for promotional RCS
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Customer permission: Send marketing only to people who agreed to receive it.
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Easy opt-out: Make it simple to stop receiving offers, and honour requests quickly.
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Verified sender: Messages go out under your approved brand name.
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Approved content: Templates and cards are reviewed before they can be used.
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Truthful offers: State prices, dates and conditions clearly.
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Right hours: Send marketing at sensible times of day.
Why SMSNiti
Why choose SMSNiti for promotional RCS
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Registration support: We guide brand verification and template approval.
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Design help: We help you pick visuals and wording that get taps.
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SMS and WhatsApp too: Combine channels so every customer is reached.
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A team you can call: Our Pune team supports you at every stage.
Questions
Promotional RCS: frequently asked questions
It is marketing sent over RCS as a rich card with images, carousels and buttons, shown in the default messaging app on supported phones.
SMS is plain text and reaches every phone. RCS adds pictures, carousels and buttons, but works only on supported phones. Many brands use both.
Yes. Marketing should go only to people who agreed to receive it, and they should be able to opt out easily.
The rich card cannot be shown. We can set up an SMS version as a fallback so the customer still gets your message.
Yes. A carousel lets customers swipe through several cards, each with its own buttons.
Common buttons include Buy now, Book appointment, Call us, Open website and Open map.
Reports show delivered and read messages and button taps, so you can see which cards work best.
It depends on your volume. Request a quote and we will suggest a plan.
Talk to a messaging expert today
Tell us what you want to send and who to. We will suggest the channel and the plan.
