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Bulk SMS and WhatsApp pricing: how our plans work
SMSNiti does not publish a fixed rate card, because the price of a message depends on the channel, the message type and how many you send. Instead you get a written quote built around your volume. Tell us what you want to send and who to, and our team will reply with a plan that fits your business.
This page explains what affects the price and how to keep your cost per message low.
- Quote built around your volume
- No one-size-fits-all packages
- Reply from a real person
Overview
How SMSNiti pricing works
Business messaging is not priced like a product on a shelf. The cost per message changes with the channel you use, the type of message, how many messages you send each month and any extra features you need. A fixed public price would either be too high for large senders or not cover the real cost for small ones.
Short answer: SMSNiti quotes each customer a plan based on channel, message type and monthly volume. Send us your requirement and we will reply with a written quote.
What a plan usually includes
A plan covers access to the sending panel, delivery reports and, where you need it, API access. We also guide you through registration and are available to help after launch. Your quote lists exactly what is included.
Why we ask questions first
The answers decide the best route and the best price: what you send, how often, to which audience and in which language. A short call usually settles it.
Price factors
What affects the price of a plan
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Channel: SMS, WhatsApp, RCS, voice and email each have their own cost structure.
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Message type: Promotional, transactional and OTP messages are priced differently, as are marketing, utility and authentication messages on WhatsApp.
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Monthly volume: Larger volumes usually bring a lower cost per message.
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Destination: Messages to other countries cost differently from messages within India.
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Message length and content: Long SMS use more than one segment, and rich media on WhatsApp or RCS can change the category.
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Integration and support needs: API work, custom flows and dedicated support may be quoted separately.
By channel
What to tell us for each channel
Having these details ready gets you an accurate quote faster.
| Channel | Main price drivers | What to tell us |
|---|---|---|
| Bulk SMS | SMS type, volume, message length, destination | Promotional, transactional or OTP, monthly volume, and a sample message |
| Template category, volume, conversations | Marketing, utility or OTP, monthly volume and your use case | |
| RCS | Message type, volume, SMS fallback | Promotional or transactional, volume and whether you need a fallback |
| Voice calls | Call volume, call length, retries | Number of calls, script length and calling hours |
| Number of emails, list size | Monthly volume, list size and email type | |
| IVR and missed call | Number of lines, features | How many calls you expect and the flow you need |
Get a quote
How to get your quote
Tell us what you need
Use the contact form, call, or WhatsApp us with your channel, message type and rough volume.We ask a few questions
A short chat to understand your audience and goals.You receive a written quote
The plan, what it includes and how it is billed.We help you register and start
Sender registration, templates, panel set-up and your first campaign.Save money
Tips to lower your cost per message
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Keep SMS short: A message over 160 characters is split and billed as several. Keep it tight.
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Clean your list: Remove invalid and duplicate numbers so you do not pay to send to them.
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Use the right message type: Do not send marketing as transactional. It risks rejection and wasted spend.
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Segment your audience: Send to the people who care. Fewer, better-targeted messages convert better.
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Use rich channels where they pay off: WhatsApp and RCS cost more than plain SMS, so use them for messages where images and buttons help.
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Plan your volume: Telling us your expected monthly volume lets us quote the right tier.
Other ways to work with us
Resellers, agencies and developers
Resellers and agencies
Message on behalf of your own clients. Ask us about reseller plans.Developers
Need an API for OTPs and alerts? We support integration. Tell us your stack.Large senders
Sending in very high volume? Ask for a custom route and dedicated support.Questions
Pricing: frequently asked questions
The cost of a message depends on the channel, the message type and your volume, so one list would not fit most customers. A quote built around your needs is more accurate.
Send your requirement through the contact form, call or WhatsApp. Our team replies as soon as they can, usually after a short call to confirm details.
It depends on the channel and plan. Tell us how many messages you expect and we will explain the options.
We guide you through registration. Some operators charge their own fees for registration, and we will tell you what applies.
Ask our team about testing before you commit. We can explain what is possible for your channel.
Yes. Resellers and agencies can ask for reseller plans through the contact page.
Your quote lists it. It usually covers panel access, delivery reports and, where needed, API access, plus guidance with registration and support.
Contact us with what you want to send, to whom, and roughly how many messages a month.
Talk to a messaging expert today
Tell us what you want to send and who to. We will suggest the channel and the plan.
