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Promotional SMS service for offers and announcements
Promotional SMS is a text message that markets something: an offer, a sale, a launch or an event. It goes to customers who have not opted out of marketing, within the hours the rules allow. SMSNiti registers your sender ID and templates, helps you personalise each message and sends your campaign with a delivery report.
You pay for a plan that fits your volume. Tell us what you want to promote and we will reply with a quote.
- Sender ID and template help
- Personalised messages
- Delivery reports
Overview
What is promotional SMS?
Promotional SMS is a marketing text message sent to many customers at once. It can announce a sale, share a discount code, invite people to an event or remind them to buy again. In India it is one of the three SMS categories, alongside transactional and OTP, and it has the strictest rules because it is not triggered by something the customer did.
Short answer: Promotional SMS is a marketing text sent to people who have not blocked marketing messages. It is sent between 9 am and 9 pm, from a registered sender ID, using templates approved under DLT.
How it differs from transactional SMS
A transactional SMS confirms something a customer just did, such as an order, and can reach people on the Do Not Disturb register. A promotional SMS markets something, so it respects DND choices. Marketing text cannot be placed inside a transactional template.
Customers who gave consent
Customers who have given explicit consent that is recorded under DLT can receive promotional messages even if their number is on the DND register. We help you collect and register that consent properly.
What you get
What you get with promotional SMS
Registration guidance
We guide you through DLT registration of your business, sender ID and templates, so you are not stuck on paperwork.Personalised messages
Merge names, offer codes and links into each message so every customer sees something relevant.Delivery reports
See what was delivered and what failed in the panel once a campaign completes.Panel or API
Send campaigns from our panel, or connect your own system through the API.Scheduling
Plan the send for the time your customers are most likely to read it, inside the allowed hours.Support you can call
Call or WhatsApp our team whenever you need help with setup, templates or reports.How it works
How to send a promotional SMS campaign
Share your goal
Tell us who you want to reach and what you are promoting.Register
We guide you through DLT registration of your business, promotional sender ID and message templates.Upload and write
Add your contact list and write the message, with names or codes merged in.Schedule and send
Send now or schedule inside the allowed hours.Review and repeat
Check the delivery report, see what worked and plan the next campaign.Templates
Sample promotional SMS templates
Templates keep fixed text and use variables for the parts that change. The variable is written as {#var#}. These are examples of the style that gets approved.
| Use | Sample template |
|---|---|
| Sale announcement | Hi {#var#}, our festive sale is live. Get up to {#var#}% off on {#var#}. Shop now at {#var#}. |
| Real estate launch | Dear {#var#}, we are launching {#var#} in {#var#}. Book a site visit on {#var#} or call {#var#}. |
| Event invitation | Hi {#var#}, you are invited to {#var#} on {#var#} at {#var#}. Register here: {#var#}. |
Your own wording is submitted for approval. We help you phrase it so it is clear and follows the category rules.
Stay compliant
Rules for promotional SMS in India
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Respect DND: Promotional messages do not reach numbers on the Do Not Disturb register unless the customer gave recorded consent.
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9 am to 9 pm only: Promotional messages can be sent only during these hours. We schedule campaigns inside the window.
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Registered sender ID: The name that shows as the sender is approved for promotional use in advance.
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Approved templates: Every message follows an approved template with variables for the parts that change.
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Registered links: Links and callback numbers in a template need to be registered before use.
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Clear opt-out: Tell customers how to stop receiving offers and honour requests quickly.
Who uses it
Where businesses use promotional SMS
Retail and e-commerce
Sale announcements, coupon codes and back-in-stock news.Real estate
Launch invitations and site-visit offers to interested buyers.Education
Admission drives, open days and course offers for parents and students.Restaurants and hotels
Weekend offers, festival menus and package deals.Financial services
Awareness of new products to customers who agreed to hear from you.Events
Invitations and last-call reminders for exhibitions and workshops.Why SMSNiti
Why choose SMSNiti for promotional SMS
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Templates that pass: We help you word templates so they are approved at the first attempt.
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Plans around your volume: You get a quote for the messages you actually send.
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Reports you can read: Number-by-number delivery reports for every campaign.
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A team you can reach: Call or WhatsApp us in Pune for help at any stage.
Questions
Promotional SMS: frequently asked questions
Promotional SMS is a marketing text message, such as an offer, a sale or an event invitation, sent to many customers at once.
No. Promotional messages follow each customer's DND preference, so they do not reach numbers that have blocked marketing messages, unless the customer gave consent recorded under DLT.
Promotional messages can be sent only during the day, between 9 am and 9 pm.
Yes. Every commercial SMS in India goes through DLT registration of your business, sender ID and message templates. See our DLT registration guide.
Promotional SMS markets something and respects DND choices. Transactional SMS confirms something a customer did, such as an order or a payment, and cannot carry offers.
Yes. Regional-language messages are supported. They are sent as Unicode SMS, which fits fewer characters per message.
Yes, but the link must be registered before it is used in a template. We help you register it.
Your delivery report shows the status for each number. Add a tracked link or a unique code to see how many people responded.
Pricing depends on how many messages you send. Request a quote and we will suggest a plan for your volume.
Talk to a messaging expert today
Tell us what you want to send and who to. We will suggest the channel and the plan.
