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Transactional email for receipts, resets and account alerts
Transactional email is the automatic email your customers expect right after they act: an order confirmation, an invoice, a password reset or an account alert. It must arrive fast and land in the inbox. SMSNiti sends it from your own domain through an API, authenticates your domain and shows you delivery status for every message.
Keep these emails free of promotion and separate from your marketing emails.
- API and SMTP sending
- Fast, reliable delivery
- Delivery and bounce tracking
Overview
What is transactional email?
Transactional email is sent one-to-one because of something a person did: signing up, buying, resetting a password or changing an address. The person is waiting for it, so speed and reliability matter more than design.
Short answer: Transactional email is an automatic, one-to-one email triggered by a customer's action, such as an order confirmation or password reset. It should contain no promotion and be sent separately from marketing email.
Why a separate service
If your receipts and password resets travel on the same sending reputation as newsletters, a spam complaint on a campaign can delay the emails people are waiting for. A dedicated transactional stream keeps important mail moving. See promotional email for marketing.
What good transactional email looks like
A clear subject, the key information in the first line, a simple layout, a recognisable sender and a way to get help. A short promotional line is sometimes added, but it is safer to keep it out.
What you get
What you get with transactional email
API and SMTP
Send from your application with a simple API, or point your existing system at our SMTP.Fast delivery
Messages leave as soon as your system triggers them.Domain authentication
We help you set up SPF, DKIM and DMARC so your mail is trusted.Templates
Use clean templates with variables for names, order numbers and amounts.Tracking
See delivered, opened and bounced status for every email.Support
Our team helps when an important email does not arrive.How it works
How to set up transactional email
List the emails you send
Welcome, order confirmation, invoice, password reset, account alert.Authenticate your domain
Add SPF, DKIM and DMARC records so receivers trust your mail.Create templates
Design a simple template for each email, with variables for the details.Connect your system
Use the API or SMTP details we give you.Test and monitor
Send test emails, then watch delivery and bounce reports after launch.Who uses it
Where businesses use transactional email
Order confirmations
Confirm what was ordered, the amount and the delivery details.Invoices and receipts
Send tax invoices and receipts as soon as a payment is made.Password resets
Let customers regain access quickly and safely.Welcome and sign-up
Confirm registration and help people get started.Account alerts
Notify customers of changes to their account.Booking and reminder emails
Confirm bookings and send reminders before the date.Keep it reliable
Good practice for transactional email
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Triggered by an action: Send only because of something the person did.
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No marketing: Keep offers out so the message stays transactional.
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Authenticated domain: Use SPF, DKIM and DMARC.
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Clear sender: Use a recognisable name and a reply address that works.
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Watch bounces: Fix or remove addresses that bounce.
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Protect personal data: Include only the details the person needs.
Questions
Transactional email: frequently asked questions
It is an automatic email triggered by a customer's action, such as an order confirmation, an invoice or a password reset.
Transactional email carries information the person expects. Marketing email promotes. They should be sent separately.
Yes. We help you authenticate your domain with SPF, DKIM and DMARC so emails come from you and are trusted.
Yes. You can connect your existing application using SMTP, or use the API for more control.
Messages are handed over immediately. Final delivery depends on the receiving mail provider.
It is safer not to. Keep transactional email free of promotion and send marketing as a separate campaign.
Yes. You can see delivered, opened and bounced status for each message.
It depends on your sending volume. Request a quote and we will suggest a plan.
Talk to a messaging expert today
Tell us what you want to send and who to. We will suggest the channel and the plan.
