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Promotional email for newsletters, offers and announcements
Promotional email is marketing sent to subscribers who agreed to hear from you: newsletters, offers, launches and event invitations. SMSNiti gives you designed templates, segmentation, automation and A/B testing, helps you authenticate your domain so mail reaches the inbox, and reports opens, clicks and unsubscribes.
Keep promotional email separate from receipts and password resets, which belong in transactional email.
- Templates and segments
- A/B testing
- Open and click reports
Overview
What is promotional email?
Promotional email is any email whose main purpose is to market: a newsletter, a sale announcement, a product launch or a "we miss you" message. It is sent to a list of people who gave permission, with an unsubscribe link in every message.
Short answer: Promotional email is marketing email sent to permission-based subscribers. It should carry a clear unsubscribe link and be kept separate from transactional email such as receipts and password resets.
Why keep it separate from transactional email
Promotional email is more likely to be marked as spam. If it shares a sending reputation with your receipts and password resets, a drop in promotional deliverability can hold back important messages. Separate streams protect both. See transactional email.
What makes a campaign work
A clear subject line, one main message, a prominent button, a mobile-friendly design and a list you have kept clean. The segment matters as much as the creative: the right offer to the right group.
What you get
What you get with promotional email
Designed templates
Responsive templates that look good on phones and desktops, branded for your business.Segmentation
Send each group the offer that fits them, by behaviour, interest or location.A/B testing
Test subject lines or designs on part of your list and send the winner to the rest.Automation
Welcome series, re-engagement and birthday emails that send themselves.Analytics
Track opens, clicks, conversions and unsubscribes.Deliverability help
We help you set up SPF, DKIM and DMARC and manage your list.How it works
How to send a promotional email campaign
Prepare your list
Upload subscribers who gave permission, and remove invalid and inactive addresses.Authenticate your domain
Set up SPF, DKIM and DMARC so inbox providers trust your mail.Design and write
Choose a template, write a clear subject line and add one main button.Test and send
Send a test to yourself, then schedule the campaign or run an A/B test.Review and improve
Read the report, learn what worked and refine the next one.Who uses it
Where businesses use promotional email
Retail and e-commerce
Sales, new arrivals and abandoned-cart reminders.Education
Admissions, course launches and newsletters.Real estate
New listings and project updates to enquirers.Events and webinars
Invitations, reminders and follow-ups.Lead nurturing
A series of helpful emails that moves enquiries towards a decision.Customer retention
Loyalty updates, surveys and win-back offers.Stay in the inbox
Good practice for promotional email
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Get permission: Email only people who agreed to hear from you, and record when and how.
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Unsubscribe link: Every email carries a clear link, and requests are honoured at once.
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Honest subject lines: Say what the email is about. Misleading subjects lose trust.
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Clean list: Remove addresses that bounce or never open.
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Mobile first: Most people read on a phone, so keep layouts simple.
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Real sender name: Send from a name and address people recognise.
Questions
Promotional email: frequently asked questions
It is marketing email, such as newsletters, offers and announcements, sent to subscribers who agreed to receive it.
Promotional email markets something. Transactional email confirms an action, such as an order or a password reset. Keeping them separate protects deliverability.
Yes. Email only people who agreed to hear from you, and include an unsubscribe link in every message.
Use a permission-based list, authenticate your domain, clean the list, write honest subject lines and send relevant content.
You send two versions to small parts of your list, see which performs better, and send the winner to everyone else.
SPF, DKIM and DMARC records on your domain. We guide you through adding them.
Yes. Welcome series, re-engagement and reminders can be set up to send on a trigger or schedule.
It depends on the size of your list and how often you send. Request a quote and we will suggest a plan.
Talk to a messaging expert today
Tell us what you want to send and who to. We will suggest the channel and the plan.
