Bulk SMS, WhatsApp, RCS, voice and email for businesses across India [email protected] Baner, Pune
About SMSNiti

About SMSNiti: a messaging partner built in Pune

SMSNiti is a messaging and marketing company based in Baner, Pune. Since 2011 we have helped businesses reach their customers by SMS, WhatsApp, RCS, voice and email, and guided them through the registration steps that Indian rules require. SMSNiti is operated by SMSNITI AI INTEGRATED.

We keep plans simple, answer the phone and shape each campaign around the customer, not the other way round.

  • Founded in 2011
  • Based in Baner, Pune
  • Serving India and abroad

Our story

More than a decade of helping businesses be heard

SMSNiti was founded in 2011 in Pune with a simple idea: businesses should be able to reach their customers quickly, clearly and without fuss. In the early years that meant text messages. As customers moved to new apps, we added WhatsApp, RCS, voice calls and email, so our clients could use the channel each customer actually reads.

In short: SMSNiti is a Pune-based messaging and marketing partner, founded in 2011, that helps businesses send SMS, WhatsApp, RCS, voice and email messages and handle the registration that comes with them.

What we are known for

Helping businesses get through DLT and template approvals, keeping plans simple, and being a phone call away when something needs fixing. Many of our customers started with a single SMS campaign and now use several channels.

Written and reviewed by the SMSNiti team in PuneLast updated October 2026

What drives us

Our mission and how we work

We want every business in India, whatever its size, to communicate well with its customers.

Our mission
Help businesses across India build brand awareness, promote products and services and grow, through messaging that customers welcome.
Client-centric
Your goals become ours. We listen first, then suggest the channels and plan that fit.
Compliance first
We guide you through DLT, WhatsApp and RCS approvals so your messages are delivered and your accounts stay healthy.
Reachable
You can call or WhatsApp our team in Pune and speak to someone who knows your account.

What we do

What SMSNiti does for your business

Bulk SMS
Promotional, transactional and OTP SMS with reports and API.
WhatsApp marketing and API
Campaigns and automation on WhatsApp.
RCS messaging
Rich cards and buttons on supported phones.
Voice, IVR and missed call
Reach people by phone and capture leads.
Bulk email
Campaigns and transactional email with tracking.
Audience data
Segmented lists for planning campaigns.
2011Founded in Pune
13+Years in the industry
5,000+Customers served
2,000+Resellers in our network

Why SMSNiti

Why businesses work with SMSNiti

  • Experience since 2011: We have seen the rules, the channels and the customer habits change, and we know how to adapt.

  • A growing reseller network: Agencies and resellers across the country use our platform to serve their own clients.

  • Global reach, local expertise: We serve clients worldwide while understanding the Indian market and its rules.

  • Tailored to you: We shape the plan to your goals and volume instead of offering a fixed package.

  • Straightforward communication: We explain the rules in plain words and tell you what is happening at every step.

  • One partner, many channels: Add channels over time without starting again with a new vendor.

Find us

Visit or contact our Pune office

Our office is in Baner, Pune. You are welcome to call ahead and meet the team, or reach us by phone, WhatsApp or email from anywhere.

Open our location in Google Maps or send us a message.

Questions

About SMSNiti: frequently asked questions

SMSNiti is a marketing and business messaging company based in Pune, India. It offers bulk SMS, WhatsApp, RCS, voice, email and IVR services for businesses in India and abroad.

SMSNiti is operated by SMSNITI AI INTEGRATED from its office in Baner, Pune, Maharashtra.

SMSNiti was founded in 2011 and has worked in the marketing industry for over 13 years.

We work with businesses of every size across many industries. Anyone who needs to reach customers by message, call or email can use our services. See our industries page.

The services page lists every messaging service with links to the details of each one.

Use the contact form, call +91 92268 40759 or email [email protected]. Our office is at 204, Sapphire Chambers, Suite No. 1136, Baner, Pune 411045.

Talk to a messaging expert today

Tell us what you want to send and who to. We will suggest the channel and the plan.